Ok, so someone says they want to purchase, now what?
This is the technique I developed to close sales with a higher conversion ratio and decrease technological mishaps.
Loose fewer sales to non-pay
1. Ask for their PayPal and shipping address.
(Some people use a different email for PayPal than they do for regular correspondence, so it is important to be specific! If you use Square or other similar system, simply say “email” in place of “PayPal.” Ask for the shipping address because customers do not always update PayPal and Square does not ask for it as part of their checkout process.)
2. Once you receive the addresses, thank your customer and let them know you will be sending the invoice shortly!
(Or this evening, or whenever. In an online environment though, the quicker the better to ensure interest is not lost.)
3. After sending the invoice, send a response to your customer letting them know that you have sent the invoice. I personally like to use verbiage such as:
“Please let me know if you do not receive your invoice or if you have any questions!”
This helps with situations like:
· Invoice went to their spam folder.
· You mistyped their email address.
· Amount was higher than customer expected.
· There was a miscommunication regarding what the customer was purchasing.
This system keeps lines of communication open with the customer and helps them to feel comfortable expressing issues in the transaction. You can’t fix what you don’t know is broken!